Discover The Amazing Profit Pulling Power Of Marketing With Audio
Audio is a powerful tool for relationship building and lead generation. If your business is service-oriented, particularly for those that are intimate or personal, or if you need to build trust with your prospects before they will consider becoming clients, then audio can be a valuable tool in your marketing mix.
Audio adds a human touch to your business. And, as we all know people don’t do their business with businesses. Audio allows you to become a “real person”, and build relationships.
Most prospects can be converted to customers by using audio. Audio is generally more entertaining than a brochure, sales letter or brochure, so you can get more from your prospects. Your prospect will respond more to your message because you are tapping into his senses. If a prospect doesn’t get your message, it’s almost impossible to turn him into a customer. As such, audio communicates your message better than text. According to studies, people retain only 20% of the information they read, but can recall up to 70% of the information they hear. It is essential that your prospects remember your message in order to be able to take action.
Audio can help you differentiate yourself from your competition. Even though audio is easy to access for small businesses, most companies don’t make the most of this unique marketing opportunity. You’re able to stand out from your competitors by incorporating audio into the marketing mix.
Use your audio to introduce yourself to your prospects and provide information about the products and/or services you offer. If your service or product is technical, or requires customers to be trained, audio can be a great medium for providing this information. It can be used alongside a written manual to make it more personal Tubidy.
Educational psychologists estimate that half of the population learns best from listening to others. Think about this: according to these same educational psychologists, repetition increases learning exponentially. Your prospects will listen to the same audio over and over again if you are using audio to demonstrate technical details. This aids in learning. Since you are in fact the expert, they will learn from you.
Audio is a great way to give client testimonials. You can make a CD of client testimonials or put audio testimonials online. Audio product reviews work in a similar way to testimonials. We use audio testimonials a lot. But, audio testimonials can be even more powerful and impactful than testimonials.
You can also use audio to provide tips and frequently asked queries. It’s a great branding instrument. Your prospects can even take your marketing message with their. They can simply pop the CD into their car stereo system or download the MP3 to their ipod. Distribution is simple.
Audio marketing can help you save time and cut down on the hours you spend working. Audio makes it easy to automate sales processes. Your presentation is created once, and then sent out over and again. You can make multiple copies of your CD, or upload an MP3 to your site. The audio will be distributed to many customers. It’s a personal presentation that builds relationships.
Another reason audio can help you maximize your time is that it filters out your prospects. Your CD or MP3 will not only present your marketing message, but it will also show you who you are. Your prospect can get to know you more personally and decide if your services and products are right for him. You already have a relationship with the prospects who reply to your audio message. Don’t waste your time trying convince them. Listening to your audio has already convinced the prospect. Thus, you have more time for prospects who are in a sense pre-qualified.